Competitive positioning helps you build your customer’s perception of value.  By analyzing the competitive landscape you will be able to better anticipate which competitors you are most likely to find in your accounts. 

The threat of competition forces you to focus your efforts on the customers where you are most likely to win. 

1. Analyze the competitive landscape, so you can find opportunities where you will have a competitive advantage.
2. Create differentiation, so you enhance the customer’s perception of value around the unique benefits of your solution.
3. Build competitive advantage, so you win the deal.

How SELL RESULTS can help...

A Compete Strategically Content Bible helps you organize your competitive intelligence into a strategic framework that sales people can use to win more deals.

Online & Facilitated Compete Strategically Workshop helps you better understand the competitive marketplace, how to compete strategically throughout the sales cycle and how to find the opportunities where you have a competitive advantage, so your sales people will be able to compete more effectively, find better opportunities and better allocate their sales resources.

Custom developed Competitive Maps analyze market trends, emerging needs and competitive activity to help salespeople find opportunities in their 'sweet spot' and to anticipate competitors in their accounts, improving their understanding of the competitive marketplace and helping salespeople compete proactively.

Custom developed Comparative Analysis & Killer Kits of your technology’s key features and benefits enable salespeople to compete more effectively through better competitive intelligence.

Custom developed Competitive Traps enable salespeople to compete proactively, diffuse competitive landmines, set competitive traps and build competitive advantage through the sales cycle.

The Competitive Challenge assessment and self-paced learning tool integrates custom content into the Compete Strategically process so your salespeople can demonstrate their ability to set and diffuse competitive traps and you can see a ‘snapshot’ of your sales teams’ ability to sell against the competition.